Supercaliber, Top Fuel, or the new Secret Menu Item.
The coming together of two of the best North American manufacturers.
and the start of the Aspen era.
Good promotion? or bad business?
And the message it sends in the industry.
Weight vs. Power
Predictions, priorities, and a few bold wishes for the long-overdue update
Plus what It means for the cycling industry.
A built-in tire pressure sensor marks another step in SRAM’s race for total bike component integration.
Integration Changes Everything
And what it means for the rest of the bike Industry.
What consumers want might not be the best for the industry.
